Multitasking in the Digital Age: A New Perspective on Information Overload

UC Center Sacramento Speaker Series Presents


Gloria Mark Professor in Department of Informatics University of California, Irvine

Professor Mark’s goal is to understand digital technology use in real world contexts and how it affects human mood, stress and behavior. She will present empirical data collected over ten years that describe the nature of multitasking, interruptions, and attention focus when people work with digital media.

Gloria Mark is a Professor in the Department of Informatics, University of California, Irvine. Her research focuses on studying the impact that digital technology has on people in real-world settings. She uses a range of sensors, biosensors, and other measures to conduct precision tracking of information workers' digital media use, focus, and mood. She received her PhD in Psychology from Columbia University. She has worked at the German National Research Center for Information Technology (now Fraunhofer Institute) and has been a visiting researcher at Microsoft Research, IBM, Boeing, and The MIT Media Lab. In 2006 she received a Fulbright scholarship where she worked in Berlin, Germany. She has been the technical program chair for the premiere ACM CSCW’12, ACM CSCW'06, and ACM GROUP’05 conferences, has won and been nominated for best paper awards, and is on the editorial board of the top journals in the field of human-computer interaction: ACM TOCHI and Human-Computer Interaction. Her work has appeared in the popular press such as The New York Times, the BBC, NPR, Time, and The Wall Street Journal, and she was invited to speak at the South x Southwest (SXSW) conference